Released on = April 21, 2007, 4:36 pm

Press Release Author = Jana Beutler Holland

Industry =

Press Release Summary = Gone are the days when getting fit only seemed to happen
within the walls of a gym or health club. With the rise in popularity of programs
like outdoor fitness boot camps, people now have a variety of fun fitness
alternatives to their regular gym workouts.

Press Release Body = Tucson, AZ. Friday, April 20, 2007-Gone are the days when
getting fit only seemed to happen within the walls of a gym or health club. With the
rise in popularity of programs like running classes, outdoor walking clubs and
outdoor fitness boot camps, people now have a variety of fun fitness alternatives to
their regular gym workouts.

SWAT Adventure Boot Camp for Women, which is coming to Sahuarita in May, is one such
alternative to the gym scene, and is redefining how women look at themselves.
Programs like SWAT's Adventure Boot Camp helps female participants get outside,
develop healthier lifestyle habits, and give them a good reason to get up in the
morning. And for Fitness Boot Camp, that's very early in the morning!

Adventure Boot Camps, first developed by fitness expert Dr. John Spencer Ellis in
Orange County, CA in the 1990s, are known around the U.S. and abroad for innovative,
outdoor fitness programs that accommodate women of all fitness levels. Adventure
Boot Camps now exist in over 175 locations and 9 countries.

Sahuarita, Arizona is one of the newest locations for Adventure Boot Camp, which is
owned and operated by Ron Holland, Owner of SWAT Fitness, who is known as one of the
most sought out fitness professionals in Arizona.

Although Holland is a former military SWAT Commander, he isn't at all what you'd
expect. With his military and police background, people may expect to encounter a
stereotypical drill sergeant-type fitness instructor, but that isn't the case at
all, explains Jana Holland, co-owner of SWAT Adventure Boot Camps. "At first, they
ask questions like 'Do you yell at people?' and 'Do you make us run?' And then when
we explain a little bit more about our program, and they get to know us, they
understand that we're not what they may initially think". She says that Holland's
friendly, approachable demeanor often takes people by surprise--in a good way.

Although SWAT has been well-known for their popular Fitness Boot Camps in Tucson for
nearly 10 years, bringing the newest fitness craze to Sahuarita has always been a
goal of the Hollands, who believe that Sahuarita is a great community, with a lot of
potential. "We have many clients from the Sahuarita area who want to do something
different and unique, and don't necessarily want to join a gym," Holland explains.
"With the growth of Sahuarita, and the interest of the community in health and
fitness, we thought it would be a perfect place to introduce our Adventure Boot
Camps." The program is appropriate for women of all ages and fitness levels, and is
a good jump-start for people who need a little motivation, and want to do something
different with their fitness program. Holland says, "We provide cutting-edge
training and sports nutrition information to help women achieve their fitness goals
in a supportive, outdoor setting."

The Adventure Boot Camp for Women has become widely popular for the fun and
diversity of activities. A typical Boot Camp workout may include speed and agility
drills, core conditioning, walking/jogging, kickboxing, weight training, and
obstacle courses, conducted in a variety of indoor and outdoor venues.

SWAT's Adventure Boot Camp meets five days a week for four weeks, from 5:30 to 6:30
am. Women can choose the intensive five-day a week Monday through Friday program, or
they can select the less rigorous regimen of a three-day per week program. For more
information, visit www.SahuaritaBootCamp.com, or call Ron or Jana Holland at SWAT
Personal Training in Tucson, at 520-579-6791

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Web Site = http://www.SWATBootCamps.com

Contact Details = 6127 N La Cholla Blvd
Tucson, AZ 85741
(520) 579-6791
info@SWATBootCamps.com